Bear Music Fest
Harbinger embedded with Bear Music Festival for their 2025 event, building AI-powered systems that captured 13 sponsors two months before the event, grew social media by 5x, and increased ticket sales 27% year-over-year.
Project details
Bear Music Festival, an all-inclusive event, needed to scale revenue and sponsorships without losing their community-focused identity and core principle of never 'selling' to their attendees. Harbinger embedded as an operational partner, building AI-powered systems across sponsorship, social media, merchandise, and operations — plus trained the team to use the tools themselves and wrote documentation for all new systems.
Metrics:
~300% YoY increase in merch sales
27% YoY increase in ticket sales
~5x increase in Instagram engagement
13 sponsors secured 2 months prior to the event
"What makes Harbinger different is the focus on building systems that enhace what our team can do instead of pushing for replacing them; they understand what makes our team uniquely BMF and make sure that's always center at what they do."
Kevin Merritt
Founder, One Foot Productions
