dBocl
How Harbinger helped dBocl find product market fit
Building dBocl a sustainable, scalable system.
dBocl, a backend event management platform, partnered with Harbinger to develop and implement a go-to-market strategy that could scale with their business. What began as strategic guidance evolved into a comprehensive system of automations that dramatically improved their user acquisition, engagement, and conversion metrics.
Services
GTM / Sales / Marketing
Client
dBocl
Year
2025
Website
Challenge
Hidden Inefficiencies
dBocl's backend event management platform had technical excellence but their growth was bottlenecked by time-consuming marketing tasks. Their team was trapped in a daily cycle of manually creating social posts, hunting for leads, managing cold prospects, and updating their waitlist—leaving little time for high-level strategy or product development.
Our Approach
Hands-On Solutions, Not Just Strategy
Harbinger first worked with the founders to develop a comprehensive GTM, sales and marketing strategy. We began by conducting extensive user research that uncovered why dBocl's competitors were failing to convert dBocl's target customers and the gap in the market, which helped us identify opportunities for product-market fit.
This foundation enabled us to create systems that would execute the strategy at scale without requiring constant manual intervention.
3-months later
Here's what we've accomplished sense partnering with dBocl a few months ago, while also being hands-on and actively involved in the manual day to day tasks and strategy at dBocl.
Content Strategy Overhaul: We restructured dBocl's messaging to address the specific pain points uncovered in our research, emphasizing ease of implementation and time savings. This became the foundation for their weekly human-written newsletter.
Intelligent Content Distribution: We implemented a automated social media system that transforms their weekly newsletter into platform-specific posts for Substack, Medium, and other social media platforms using a custom AI assistant trained on their brand tone. This automation allows their social media team to focus solely on talking to users and creating content instead of manually repurposing posts.
Targeted Lead Generation: Rather than casting a wide net, we implemented a system that automatically finds and researches new leads based on specific criteria relevant to dBocl's target market. This created a steady pipeline of qualified prospects without requiring manual prospecting efforts.
Automated Relationship Nurturing: We implemented systems for automatic lead follow-up and waitlist management with personalized communication sequences. This approach recovered 40% of previously cold or lost leads and ensured consistent engagement with waitlist entries.
Conversion Architecture: We redesigned dBocl's website and conversion paths based on user flow analysis, reducing friction points and addressing the high bounce rate issue. This strategic overhaul led to an 80% improvement in click-through rates.
Automated user research: We captured data from our market research and consistently updated a chatbot with this information, allowing dBocl's team to instantly access insights about their target market whenever needed.
The result is a group of comprehensive systems that allow dBocl to passively grow their community on social media, generate new leads, generate new users, gain insight into their user's needs, and ultimately scale their business, allowing them and their team to focus on their highest leverage tasks.
Results
The implementation of our GTM strategy and automated systems produced remarkable results across all key performance indicators:
3X increase in content engagement across all channels
152% growth in new users since implementing our systems
64% recovery rate of previously cold or lost leads through our automated follow-up system
80% improvement in website click-through rates following our conversion architecture redesign
Passive social media growth with minimal human management
Product-market fit validated through our automated user research, providing dBocl with concrete evidence that their solution addresses genuine market needs
Most importantly, these results have been achieved without expanding dBocl's team, proving that with the right systems in place, a small team can drive substantial growth while maintaining focus on product development and strategic initiatives.
Keys to Success
Several critical factors made our approach with dBocl particularly effective:
User-Centered Research
Our initial research uncovered why competitors were failing to convert similar customers, providing crucial insights that guided our entire GTM strategy.Automation of Low-Leverage Tasks
By identifying which activities consumed time without delivering proportional value, we focused automation efforts where they would create the most impact.Brand Consistency Across Channels
Training custom AI on dBocl's specific voice ensured their brand message remained consistent even as it scaled across multiple platforms.Data-Driven Decision Making
Our user research and testing revealed the core reasons competitors were failing to convert the target market, helping us refine both messaging and product approach.Focus on Product-Market Fit
Rather than simply automating existing processes, we continuously refined the strategy based on market feedback, validating product-market fit through measurable engagement metrics.
